- About BOC
Internal Communications Camp, part of Internal Communications Conference, traveled to Barcelona in 2015
We had a wonderful line-up of speakers from globally leading brands, who shared their experience and expertise. A very warm thank you to Liz Smith, who was the event’s chairman – or she may prefer “chairlady” – she is naturally a guru at connecting with delegates. We would also like to thank our delegates, a pool of true Internal Communications professionals who truly engaged with peers and shared challenges they have faced and techniques they have used that were effective.
We would also like to extend our thanks to our sponsor, Clementina and our media partners Communicate Magazine and Associacio Comunicacio Interna for all their support.
IC Camp was a successful event full of valuable content and highly experienced speakers. We were fortunate enough to catch some Spanish sunshine on the terrace during coffee breaks where peers had the chance to network and give us feedback on the event. We are extremely pleased at how well the event went and hope to meet again in the near future for another IC Camp in Paris.
Katharina is an internationally recognised business communicator with proven delivery of effective global communication strategies and programmes, and has Lean Sigma qualifications for process and performance improvement.
Previous roles include Head of Internal Communications at Rio Tinto, Head of Global Internal and Management Communications at Shell, Head of Global Internal Communications at AstraZeneca, Corporate Communications Lead at GE Capital EEF and Corporate Communications Manager at Corange/Boehringer Mannheim. Katharina has worked in Nigeria, Hong Kong, the UK, the Netherlands, and is currently based in Zurich, Switzerland.
Her main areas of expertise are in employee communications strategy and execution, strengthening employee engagement through effective communication practices and linking communication and engagement to business outcomes. Other areas of expertise cover change communication; global employee surveys; metrics and business performance scorecards; global, multi-cultural communications; internalisation of brand campaigns or company rebranding; communications skills training for managers; communications skills training for communicators. Her experience also includes corporate communications, product and corporate public relations.
&amp;lt;em&amp;gt;Katharina will be speaking at the Cutting Edge Marketing &amp;amp;amp; PR Conference 2016: 'External vs internal? Creating an integrated approach reflecting today's reality'.&amp;lt;/em&amp;gt;
&amp;lt;em&amp;gt;There are no demarcation lines between internal &amp;amp;amp; external audiences, which we need to reflect in our communications planning and approaches. Katharina Auer will look at (re)-integrating communications, and lead a discussion on the topic&amp;lt;/em&amp;gt;
In a long career both as a consultant and in house senior exec, Tom Crawford has gained diverse and rich experience, in HR and specifically Internal Comms and Engagement. He also has a strong passion for the subject of brand and its relationship with employees. He has spent many years helping employees believe in their organisation and do their best for its brand. He was worked all over the world with leading brands including Deloitte, British Airways, Eon, GSK, Nokia and others.
Tom set up The Brain Miner as he believes that everyone has fantastic ideas buried within them – they just need some help finding them, extracting them and then polishing them into shiny diamonds. He is working with a number of well known global brands, helping them drive employee engagement with their brand.
Kasha Dougall is a global communications professional. A British citizen, she is based in Paris where she has spent the last 20 years deploying global communication strategies in local markets around the world. Kasha has specialised in the industrial and engineering sectors during which she has learnt how to bridge the gap between cultures to ensure the success of international campaigns and events. Her skill set includes digital campaigns, thought leadership, external communications, media relations and event management.
She started her career working for the advertising agency, TBWA, as a project manager for the Nissan Europe account in Paris. She has always worked in multicultural teams on both agency and client side. She took on the role of Corporate Communications Director at Faiveley Transport, an equipment supplier for the railway industry before managing Business Communication at Bureau Veritas, an industrial services provider.
She holds a BA (Hons) in European Business from Oxford Brookes University and the ESC de la Rochelle and an MA in Internet Marketing & Communications from the Léonard de Vinci University, Paris. When she is not fussing about messaging, you can find her at the opera and the ballet or networking with like minded internationals.
Currently working as an internal Communications Manager at Amazon, Tom X. Scott is a professional with over 20 years of experience in strategic corporate communications in an international environment. His scope includes public relations, employee and marketing communications.
His main competencies are in planning and executing strategic communication initiatives; creating and executing media relations and B2B marketing communications plans; integrating employees new to an organization through acquisitions, restructuring or hiring; using communication to ensure change management programs are successful; and running effective employee communication programs as tools for employee motivation and engagement.
Tom’s global and broad experience has given him the capacity not only to create and develop integrated and strategic communication plans but also to ensure the execution of the plans. In addition, his personal core skills of empathy, authentic listening and building relationships have allowed him to hone the corporate communication competencies necessary to effectively inform, influence and inspire stakeholders.