Strategic Public Relations Management

  • Course Details:

    Ref: MPR9 Length: 1 Week
    Location: London Price: £2990 excl. VAT

Introduction

Understanding of the importance of good Public Relations (PR) as part of the strategic corporate image also, successfully directing a public relations campaign to stimulate external interest in company activities. It will outline PR as an integral part of in company promotion using media operations to enhance confidence internally and to external markets without associated pitfalls. This Strategic Public Relations Management program involves those critical PR issues and clearly defines the role and responsibilities of PR personnel. It also highlights past mistakes and pitfalls of previous international companies who have experienced PR disasters through lack of pre-planning and care.

Who should attend

The Strategic Public Relations Management course is for company directors, senior executives and anyone else with a need to understand public relations strategy. This course is designed to teach attendees how to develop their implementation and tactical planning skills into strategic PR campaign planning.

Course Content

Strategic Public Relations Planning 

  • PR as part of the ‘marketing mix’
  • Identifying the key components of a PR Strategy
  • Where are you now? The PR audit
  • Creating clever PR campaigns
  • Corporate strategy

Public Relations and Communication Management Theory

  • Why good internal communication is essential for successful external communication
  • Ways of improving your internal communication
  • Communication and presentation

Media Relations

  • Writing for the media

Public Relations Contexts

PR and Digital Media

Learning Outcome

By the end of the course, participants will be able to:

  • Structure a strategic PR campaign
  • Make clear links between objectives, strategy and evaluation
  • Manage and optimise the creative process
  • Avoid classic pitch pitfalls
  • Learn the tactical skills required for working in strategic public relations
  • Develop better communication skills, media relations and writing skills
  • Be aware of developments in technology affecting public relations practice

Want to make an enquiry on Strategic Public Relations Management Training Course?

Please call us on +44 (0) 207 112 4846, email us at training@boc-uk.com or complete our on-line form below.

Small Classes

With small class sizes, much more individual attention can be given to each delegate.

Competitive Pricing

We believe our prices are very competitive and our quality is second to none.

Friendly Staff

Our friendly Customer Support team is here to help you with every step of the way to make your BOC experience comfortable and welcoming.

WAYS TO REGISTER FOR OPEN SALES AND MARKETING TRAINING COURSES

Course registrations can be made via our website either from individual course pages or through our booking page.

Alternatively, you can download and complete course application form and send via email: training@boc-uk.com or        fax: +44 (0) 207 112 4845 Call: +44 (0) 207 112 4846

BOC APPROACH

Why Choose BOC?

Commitment to Quality

We strive to provide the best service possible, with the highest regards to quality and professionalism.

Different trainers every day

Each day we have different trainers to maximise the experience sharing.

Kindle for every BOC Delegate

to promote paper free environment, we are giving Kindle Fire to our delegates instead of the course binder.

Luxury Course Venue

All our Training Courses take place at the luxury 4-5 Star hotels located in central London

Certificate of Achievement

At the end of the programme participants will receive a certificate of achievement.

FREE On-going Support

Each delegate receives unlimited support from the trainers after they attended the course with us.

TAILORED MADE / IN-HOUSE MANAGEMENT TRAINING COURSES

All of our open courses can also be run as bespoke courses, tailored to your organisation's specific needs and requirements. Our Tailored Management Training comes in many formats from one-to-one through to fully customised company wide programmes.

To find out more email: training@boc-uk.com or call us on +44 (0) 207 112 4846

ONE TO ONE COACHING & MENTORING

All of BOC open courses can also be run as One to One Training Sessions, where delegate gets a dedicated trainer for their specific learning requirements. This mode of training is highly preferred by those who need undivided attention of the instructor for a fulfilling learning experience. The courses can be tailored to suit the individual needs of the organisation and the delegate.

To find out more email: training@boc-uk.com or call us on +44 (0) 207 112 4846

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