Social Media Applications for Business

  • Course Details:

    Ref: MAB5 Length: 2 Days
    Location: London Price: £990 excl. VAT


Social Media, has become a platform that is easily accessible to anyone with internet access (which nowadays constitutes the majority of the population). It serves as a relatively inexpensive tool through which organizations can implement marketing campaigns, and with the emergence of channels like Facebook, the barrier to entry in social media is greatly reduced. Therefore by choosing to avoid making use of social media nowadays put a company at a significant disadvantage.

This Social Media Applications for Business two-day intensive workshop introduces participants to the context of social media use for business, strategies for social media application, and a practical introduction to the most common and useful social media tools for business. The workshop provides an equal balance of interactive presentation, discussion and group work on the applications that businesses and companies should be starting to use in their marketing mix.

Who should attend

The Social Media Applications for Business workshop is for marketing managers, online marketers, brand managers and web developers who wish to learn more about Social Media and how it fits into their business and marketing strategy.

Course Content

Social media in context

  • The history of Social Media
  • Outbound Marketing
  • Inbound Marketing
  • Why use social media for business
  • What do you want from Social Media

Introducing the primary social media tools

  • LinkedIn for Business: Networking and Business Development
  • Facebook for Business
  • Twitter for Business
  • Foursquare for Business
  • Internet Marketing Essentials for Business

Social media use within organisations

Reputation management

Social media monitoring and measurement

  • Capturing what people are saying about you
  • Tracking keywords to find followers / influencers
  • Finding the right conversations
  • Watching competitors
  • New business generation – tracking direct key phrases
  • Measuring and tracking activity

Your Social Media Activity – A Practical Plan 

  • Scheduling your activity
  • Testing and doing what works for you
  • Publicising your social media sites
  • Blogs to follow
  • Forums to participate in

Learning Outcome

By the end of the course, participants will be able to:

  • Understand the principles of communication in social networking environments
  • Understand how social network communications differs from traditional business communication methods and why it matters
  • Understand how to use social media tools for increasing workplace productivity
  • Know the difference between the most common social networking tools and how they can be used to achieve business goals
  • Develop policies and procedures for the use of social media tools in your business
  • Understand the principles of ‘organisational readiness’ for the use of social networking tools including resource requirements and risk reduction strategies
  • Understand how to integrate a social media strategy into your organisation’s existing communications and marketing strategies

Want to make an enquiry on Social Media Applications for Business Training Course?

Please call us on +44 (0) 207 112 4846, email us at or complete our on-line form below.

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Small Classes

With small class sizes, much more individual attention can be given to each delegate.

Competitive Pricing

We believe our prices are very competitive and our quality is second to none.

Friendly Staff

Our friendly Customer Support team is here to help you with every step of the way to make your BOC experience comfortable and welcoming.


Course registrations can be made via our website either from individual course pages or through our booking page.

Alternatively, you can download and complete course application form and send via email: or        fax: +44 (0) 207 112 4845 Call: +44 (0) 207 112 4846


Why Choose BOC?

Commitment to Quality

We strive to provide the best service possible, with the highest regards to quality and professionalism.

Different trainers every day

Each day we have different trainers to maximise the experience sharing.

Kindle for every BOC Delegate

to promote paper free environment, we are giving Kindle Fire to our delegates instead of the course binder.

Luxury Course Venue

All our Training Courses take place at the luxury 4-5 Star hotels located in central London

Certificate of Achievement

At the end of the programme participants will receive a certificate of achievement.

FREE On-going Support

Each delegate receives unlimited support from the trainers after they attended the course with us.


All of our open courses can also be run as bespoke courses, tailored to your organisation's specific needs and requirements. Our Tailored Management Training comes in many formats from one-to-one through to fully customised company wide programmes.

To find out more email: or call us on +44 (0) 207 112 4846


All of BOC open courses can also be run as One to One Training Sessions, where delegate gets a dedicated trainer for their specific learning requirements. This mode of training is highly preferred by those who need undivided attention of the instructor for a fulfilling learning experience. The courses can be tailored to suit the individual needs of the organisation and the delegate.

To find out more email: or call us on +44 (0) 207 112 4846


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Omar Rostom is the Consumer Engagement & Media Manager for Nokia Near East, North Africa, & Levant. His focus is to drive integrated consumer engagement strategies for Nokia where he manages and oversees the company’s media strategies & digital assets.