- About BOC
Understanding of the importance of good Public Relations (PR) as part of the strategic corporate image also, successfully directing a public relations campaign to stimulate external interest in company activities. It will outline PR as an integral part of in company promotion using media operations to enhance confidence internally and to external markets without associated pitfalls. This Strategic Public Relations Management program involves those critical PR issues and clearly defines the role and responsibilities of PR personnel. It also highlights past mistakes and pitfalls of previous international companies who have experienced PR disasters through lack of pre-planning and care.
Who should attend
The Strategic Public Relations Management course is for company directors, senior executives and anyone else with a need to understand public relations strategy. This course is designed to teach attendees how to develop their implementation and tactical planning skills into strategic PR campaign planning.
Strategic Public Relations Planning
Public Relations and Communication Management Theory
Public Relations Contexts
PR and Digital Media
By the end of the course, participants will be able to:
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