Blue Ocean Strategy

  • Course Details:

    Ref: MBO5 Length: 3 Days
    Location: London Price: £2190 excl. VAT


Blue Ocean Strategy is about how to create uncontested market space and make the competition irrelevant. In this three day “action learning” course delegate will learn the advanced application of Blue Ocean Strategy/ Value Innovation tools, methodologies, and frameworks. Participants will gain an in-depth understanding of how to apply the tools and methodologies to break through conventional competitive strategic thinking.

Who should attend

This course will be beneficial for senior or middle managers setting up blue ocean initiatives within their companies.

Course Content

Introduction to Blue Ocean Strategy

  • What is Red Vs. Blue Ocean?
  • Creating Blue Oceans

Key Analytical Tools and Frameworks

  • Analytical Total Framework
  • Current Strategy Canvas
  • Future Strategy Canvas
  • 4 Actions Frameworks
  • Critical Success Factors (CSF)

Reconstructing Market Boundaries for Creating Uncontested Market Space

Focus on the Big-Picture, Not the Numbers and Visualising the Strategy Process

Learning Outcome

By the end of the course, participants will be able to:

  • Acquire an in-depth understanding of Blue Ocean Strategy tools and concepts
  • Apply Blue Ocean Strategy principles, frameworks and tools
  • Start developing Blue Ocean Strategy for your organisation
  • Understand how to engage their colleagues in a Blue Ocean Strategy process

Want to make an enquiry on Blue Ocean Strategy Training Course?

Please call us on +44 (0) 207 112 4846, email us at or complete our on-line form below.

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Small Classes

With small class sizes, much more individual attention can be given to each delegate.

Competitive Pricing

We believe our prices are very competitive and our quality is second to none.

Friendly Staff

Our friendly Customer Support team is here to help you with every step of the way to make your BOC experience comfortable and welcoming.


Course registrations can be made via our website either from individual course pages or through our booking page.

Alternatively, you can download and complete course application form and send via email: or        fax: +44 (0) 207 112 4845 Call: +44 (0) 207 112 4846


Why Choose BOC?

Commitment to Quality

We strive to provide the best service possible, with the highest regards to quality and professionalism.

Different trainers every day

Each day we have different trainers to maximise the experience sharing.

Kindle for every BOC Delegate

to promote paper free environment, we are giving Kindle Fire to our delegates instead of the course binder.

Luxury Course Venue

All our Training Courses take place at the luxury 4-5 Star hotels located in central London

Certificate of Achievement

At the end of the programme participants will receive a certificate of achievement.

FREE On-going Support

Each delegate receives unlimited support from the trainers after they attended the course with us.


All of our open courses can also be run as bespoke courses, tailored to your organisation's specific needs and requirements. Our Tailored Management Training comes in many formats from one-to-one through to fully customised company wide programmes.

To find out more email: or call us on +44 (0) 207 112 4846


All of BOC open courses can also be run as One to One Training Sessions, where delegate gets a dedicated trainer for their specific learning requirements. This mode of training is highly preferred by those who need undivided attention of the instructor for a fulfilling learning experience. The courses can be tailored to suit the individual needs of the organisation and the delegate.

To find out more email: or call us on +44 (0) 207 112 4846


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This challenging three-day course is designed to help participants define a strategic vision that is anchored firmly in the organisation’s values and beliefs.

This course is designed for senior managers, department heads and directors involved in looking at their organisation’s future direction and strategy.


Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today’s crowded market place.

In a business context, it is inevitable that one of the main words one would hear is competition. In a way doing business is like participating in a competition for market share, profits etc. Even one of the basic theories of trade, the one of Ricardo, speaks about the competitive advantage and its importance.