2ND ANNUAL

CUTTING EDGE

MARKETING & PR CONFERENCE

1-2 DECEMBER 2016

THE BENTLEY HOTEL – LONDON, UK

Marketing & PR Conference 2016

Adopt cutting-edge Marketing Strategy. Transform sales. Shape the future.

Take advantage of opportunities, insights and ideas with industry peers and experts on key public relations and marketing topics that will help your business thrive.

This highly insightful 2-day conference focuses on present Marketing & PR trends and delves into what’s in store for the industry in 2017. The cutting edge conference covers a wide range of topics that influence business decisions and will show you the best in corporate strategies and tactics.

Take this opportunity to benefit from new insights and ideas from an array of learning sessions including case studies, interactive learning and Q&A’s with leading professionals.

Some of the Topics to be Covered

  • Unlocking the key to powerful communications strategy
  • Role of IC in building a sustainable business
  • Emerging Marketing Trends and Moving Ahead of the Curve. The Psychology of Persuasion – New Marketing Insights into What Really Motivates Behaviour
  • Numbers and Stories: Integrating Social Media and Digital Marketing
  • Creating a Content Marketing Strategy for Ambitious Organisations; Performance and General Health of the Organisation
  • Case Study: Building a Brand; New Sustainable Brand From the Ground Up

 

Join us on 1 December 2016 to see how you can help determine the future for your brand and deliver commercial success.

Cutting Edge Marketing & PR Conference Speakers

Katharina Auer

Head of Employee Communications Zurich Insurance, Switzerland

Katharina is an internationally recognised business communicator with proven delivery of effective global communication strategies and programmes, and has Lean Sigma qualifications for process and performance improvement.

Previous roles include Head of Internal Communications at Rio Tinto, Head of Global Internal and Management Communications at Shell, Head of Global Internal Communications at AstraZeneca, Corporate Communications Lead at GE Capital EEF and Corporate Communications Manager at Corange/Boehringer Mannheim. Katharina has worked in Nigeria, Hong Kong, the UK, the Netherlands, and is currently based in Zurich, Switzerland.
Her main areas of expertise are in employee communications strategy and execution, strengthening employee engagement through effective communication practices and linking communication and engagement to business outcomes. Other areas of expertise cover change communication; global employee surveys; metrics and business performance scorecards; global, multi-cultural communications; internalisation of brand campaigns or company rebranding; communications skills training for managers; communications skills training for communicators. Her experience also includes corporate communications, product and corporate public relations.

 

<em>Katharina will be speaking at the Cutting Edge Marketing &amp; PR Conference 2016: 'External vs internal?  Creating an integrated approach reflecting today's reality'.</em>
<em>There are no demarcation lines between internal &amp; external audiences, which we need to reflect in our communications planning and approaches.  Katharina Auer will look at (re)-integrating communications, and lead a discussion on the topic</em>

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Katharina Auer

Katharina Auer

Head of Employee Communications Zurich Insurance, Switzerland

Stuart Bruce

PR Guru, Managing Director - Stuart Bruce Associates

He is a council member of the Chartered Institute of Public Relations. He is co-author of two best-selling PR books, Share This and Share This Too and a visiting lecturer at Leeds Beckett University.
His recent client experience includes Tourism Ireland, the Office of the President of the European Parliament, Office of HRH Prince Ali Bin Al Hussein (FIFA Vice President for Asia) and Bayer CropScience. Stuart has also worked in politics serving as director of communications and strategy for two senior cabinet ministers in the UK government.
Stuart is a frequent international conference speaker including acting as the moderator of the 2015 Davos World Communication Forum and delivering the keynote address on PR and social Stuart is an award-winning public relations adviser and trainer with an international reputation as a pioneering thinker and doer in modernised PR.media at the Global Crisis Communications Summit of the International Air Transport Association speaking to PR heads of more than 100 of the world’s largest airlines.
His regular media appearances include Al Jazeera, BBC, PRWeek and The Guardian amongst many others. He is a judge of the prestigious 2016 SABRE Awards.
Stuart was one of the world's first PR bloggers and started writing his top-ranked PR blog (www.stuartbruce.biz) in 2003. He is frequently listed in the PRWeek Power Book of the UK's most influential PR people.
He was previously the founder and CEO of one of the UK's first digital PR consultancies and in less than three years grew it to become a PRWeek Top 150 Consultancy with clients such as Sony Mobile, Unilever, PayPal, HSBC, First Direct, Carlsberg, GlaxoSmithKline, Discovery Channel, Philips, SunGard and the NHS.
He is a recipient of the Outstanding Contribution to Social Media award.

Stuart will be speaking at the Cutting Edge Marketing &amp; PR Conference with his topic: 'Essential skills of the world-class PR practitioner in 2017 and beyond'.
In an ever changing industry, Stuart Bruce will delve into what skills PR practitioners will need to thrive in a modern world, and how these skills can be developed and improved.

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Stuart Bruce

Stuart Bruce

PR Guru, Managing Director - Stuart Bruce Associates

Prof Dimitrios Kamsaris

Senior Vice President - International Institute of Marketing Professionals
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Prof Dimitrios Kamsaris

Prof Dimitrios Kamsaris

Senior Vice President - International Institute of Marketing Professionals

Mohamed A. Al Ayed

Executive Officer, Trans-Arabian Creative Communications (TRACCS), Kingdom of Saudi Arabia
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Mohamed A. Al Ayed

Mohamed A. Al Ayed

Executive Officer, Trans-Arabian Creative Communications (TRACCS), Kingdom of Saudi Arabia

Tony Coll

Media & Communication Consultant, former BBC Journalist

Tony Coll is one of the UK’s most experienced media and presentation coaches and trainers. A former BBC TV and BBC Radio reporter and producer, he has worked for many years with senior figures from companies and organisations of all sizes; politicians; national and local government officers; health service and utility managers; pressure group spokespeople; charity workers; chief police and fire officers. He worked at cabinet level with the late Veronica Crichton, former director of communications at the Labour Party, in media training several UK government ministers.
Tony’s training can be delivered in the form of personal coaching or consultancy, in groups or as part of wider emergency response training. It covers effective emergency communication with newspapers, radio, TV and social media as well as addressing live audiences.

Tony Coll is an Oxford law graduate who began his career as a newspaper reporter in North East London and Sheffield.  He moved on to the BBC World Service, BBC Radio One ‘Newsbeat’, BBC and commercial local radio and BBC regional TV in Manchester and London.  He has interviewed cabinet ministers and other public figures; researched, produced, reported and presented news and current affairs programmes, from hard news, sequence programmes and “built” documentaries, through live political discussions and phone-ins, to lighter features, celebrity profiles and vox pops.

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Tony Coll

Tony Coll

Media & Communication Consultant, former BBC Journalist

Caroline S Henne

Luxury Sector Lead - Google & YouTube

Caroline S. Henne - Google &amp;amp;amp; YouTube's Lead for the Luxury Sector - has over a decade of digital marketing experience. She started her career in the television industry at Germany's biggest private broadcaster RTL, but soon discovered her passion for the digital space. Kickstarting her own digital transformation at Lycos Europe in London, she soon executed those digital transformations for large corporations across the globe as a consultant on marketing mix optimisation from Luxury to CPG and Technology clients at market research giant GfK, before arriving at her current destination, Google UK, two years ago.

Caroline Henne holds a Bachelor of International Management for Media and is a regular speaker at events across the globe, be it IAB Conferences or other digital, marketing, market research or related events.

Caroline will be speaking at the Cutting Edge Marketing and PR Conference, with her topic: "Creating a digital video strategy - YouTube Best Practices"

Did you know that YouTube is the second largest search engine, with more searches than Bing, Yahoo!, and AOL combined? Despite YouTube’s precedence as a content discovery engine, many marketers fail to leverage the platform. Caroline S. Henne, Sector Lead Luxury at Google UK, will share some best practices to help you make the most of this most viable video channel!

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Caroline S Henne

Caroline S Henne

Luxury Sector Lead - Google & YouTube

Alex Shebar

Community Director - Yelp

Alex Shebar is a former reporter turned community manager and legendary rock star, but without any of the money, fame or musical talent. He is Yelp’s London first Community Director. This job often includes eating and drinking around London, which is tough, but someone’s got to do it. He thinks he’s the man for the job.

Alex will be speaking at the Cutting Edge Marketing & PR conference, covering the topic: How To Make Someone Feel Like The Coolest Kid At The Party

I will talk about marketing "around a group of people" rather than "towards a group of people." And what I mean by that is first figuring out who this target audience is and what they want. Too many marketing campaigns start and end with the product: We are this. We do this. You should buy us. But it doesn't relate at all to the person who might be buying it and give them any reason to care. Today's world is no longer just about the function or convenience of a product, but how does it fit into a person's daily life. If you can give them a reason to want to buy, to want to talk about it on social media, to feel like their life is enhanced by buying the product or joining in, then they will. And that's personalised marketing. I'll explain this using real work examples and real world takeaways that can be implemented into anyone's strategies. Plus, a slew of pop-culture references to keep things interesting.

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Alex Shebar

Alex Shebar

Community Director - Yelp

Pete Durrant

Digital Partners Manager - Comic Relief

With the constant development of new social media and new features, it’s becoming more important than ever for marketers to keep up to date with the latest trends in order to optimise engagement. Find out the latest trends, what you need to do to stay ahead of the game &amp; why some old dogs can nail the new tricks.

<strong>One of the speakers at the Cutting Edge Marketing and PR Conference, Pete will cover the session: <em>Marketing in the New Age of Social Media; How younger social networks are changing the rules of engagement</em></strong>

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Pete Durrant

Pete Durrant

Digital Partners Manager - Comic Relief

Marcin Chirowski

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Marcin Chirowski

Marcin Chirowski

Cutting Edge Marketing and PR Conference – Speaking Opportunities

Do you have a Marketing/PR tool that changes the landscape of Marketing? Speaking opportunities are available for professionals to share their expertise on internal brand awareness, connecting the unconnected and building a culture of open communications.

Take your place as a speaker at the Cutting Edge Marketing and PR  event and be the reason for change!

PR and Marketing Brilliance Awards 2016

Has your organisation gone above and beyond to achieve success?

Entering the MPR Brilliance Awads is free for conference Participants!

Pre-conference Masterclasses

Marketing Strategy: How to Rise Above the Competition

developing an effective strategy goes much further than a clever tweet, it requires persistence and a new level of thinking and planning. Having a successful marketing strategy can make all the difference in your company rising above your competition. In this workshop you will discover how to analyse current threats and trends, identify solutions to your biggest marketing issues and develop a high level strategy plans to help you to saw above your competition.

Prof Dimitrios Kamsaris Cutting Edge Marketing and PR Conference speaker MasterclassWorkshop Facilitator - Dimitrios P. Kamsaris senior

Vice President International Institute of Marketing Professionals

With over 25 years’ experience Senior Vice President International Institute of Marketing Professionals.

Crisis Commuication

When your organisation suffers a disaster or other bad news, you’ll find yourself in the media spotlight. Handle it well and you could emerge with your reputation intact or even enhanced. Handle it badly - and it could destroy the organisation. This practical workshop will show you how to work effectively with the media during a crisis.

Tony CollWorkshop Facilitator - Tony Coll

Media & Communication Consultant, former BBC Journalist

Tony Coll is one of the UK’s most experienced media and presentation coaches and trainers. A former BBC TV and BBC Radio reporter and producer, he has worked for many years with senior figures from companies and organisations of all sizes; politicians; national and local government officers; health service and utility managers; pressure group spokespeople; charity workers; chief police and fire officers. He worked at cabinet level with the late Veronica Crichton, former director of communications at the Labour Party, in media training several UK government ministers.

Conference Workshop

The Psychology of Influential Communications

The workshop will address the following:
○ The Human Mind - and why we listen to people/ messages/ companies
○ Liking – how to create a message/ brand that is liked
○ Trust – how to create a message/ brand that is trusted
○ Persuasive Communications – how to make a target audience respond to your message/ take action

Building Trust Workshop Graham CoxWorkshop Facilitator - Graham Cox

Graham Cox is part of the Boundaries Edge team. They are a leading Executive Development company with staff from backgrounds in the British Intelligence and Security Services, Business Psychology and Fortune 500 companies. At Boundaries Edge, the whole team work closely together to help individuals and companies communicate, engage and influence at the highest possible levels. Boundaries Edge is an organisation dedicated to achieving extraordinary results through people.

What Companies Have Participated In Our Events

Who Should Attend

  • SVP’s, VP’s, Directors and Senior Managers:
  • Public Relations
  • Marketing
  • Quality Management
  • Brand Communications
  • Corporate Communications
  • Internal Communications
  • Brand Development
  • Organisational development
  • Public Relations

Why Should You Attend:

Talk to leading professionals about their experiences and gain insight into leading corporations Marketing & PR strategies. You will learn about the very latest tactics to inspire, acquire, convert and retain consumers through an in depth, highly focused agenda covering a wide range of topics

Evaluate current opportunities in an ever changing environment, ensure you are not missing valuable opportunities and take away new ideas. Executives from leading brands will share their thoughts about trends which will shape your role and future strategy so you always stay on top.

This is an excellent opportunity to network with individuals from other industries and meet other likeminded people, you will build relationships with peers and engage in insightful conversations through a range of interactive sessions.

Attend and enter the Marketing & PR Brilliance Awards to celebrate the success and achievements of businesses. This event is an excellent way to promote your company and stand out.

Register Your Interest

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