3RD ANNUAL

CUTTING EDGE

MARKETING & PR CONFERENCE

7-8 DECEMBER 2017

THE BENTLEY HOTEL – LONDON, UK

Marketing & PR Conference 2017

Adopt cutting-edge Marketing Strategy. Transform sales. Shape the future.

Take advantage of opportunities, insights and ideas with industry peers and experts on key public relations and marketing topics that will help your business thrive.

This highly insightful 2-day conference focuses on present Marketing & PR trends and delves into what’s in store for the industry in 2017. The cutting edge conference covers a wide range of topics that influence business decisions and will show you the best in corporate strategies and tactics.

Take this opportunity to benefit from new insights and ideas from an array of learning sessions including case studies, interactive learning and Q&A’s with leading professionals.

Some of the Topics to be Covered

  • Unlocking the key to powerful communications strategy
  • Role of IC in building a sustainable business
  • Emerging Marketing Trends and Moving Ahead of the Curve. The Psychology of Persuasion – New Marketing Insights into What Really Motivates Behaviour
  • Numbers and Stories: Integrating Social Media and Digital Marketing
  • Creating a Content Marketing Strategy for Ambitious Organisations; Performance and General Health of the Organisation
  • Case Study: Building a Brand; New Sustainable Brand From the Ground Up

 

Join us on 1 December 2016 to see how you can help determine the future for your brand and deliver commercial success.

Cutting Edge Marketing & PR Conference Speakers - Alumni

Stuart Bruce

PR Guru, Managing Director - Stuart Bruce Associates

He is a council member of the Chartered Institute of Public Relations. He is co-author of two best-selling PR books, Share This and Share This Too and a visiting lecturer at Leeds Beckett University.
His recent client experience includes Tourism Ireland, the Office of the President of the European Parliament, Office of HRH Prince Ali Bin Al Hussein (FIFA Vice President for Asia) and Bayer CropScience. Stuart has also worked in politics serving as director of communications and strategy for two senior cabinet ministers in the UK government.
Stuart is a frequent international conference speaker including acting as the moderator of the 2015 Davos World Communication Forum and delivering the keynote address on PR and social Stuart is an award-winning public relations adviser and trainer with an international reputation as a pioneering thinker and doer in modernised PR.media at the Global Crisis Communications Summit of the International Air Transport Association speaking to PR heads of more than 100 of the world’s largest airlines.
His regular media appearances include Al Jazeera, BBC, PRWeek and The Guardian amongst many others. He is a judge of the prestigious 2016 SABRE Awards.
Stuart was one of the world's first PR bloggers and started writing his top-ranked PR blog (www.stuartbruce.biz) in 2003. He is frequently listed in the PRWeek Power Book of the UK's most influential PR people.
He was previously the founder and CEO of one of the UK's first digital PR consultancies and in less than three years grew it to become a PRWeek Top 150 Consultancy with clients such as Sony Mobile, Unilever, PayPal, HSBC, First Direct, Carlsberg, GlaxoSmithKline, Discovery Channel, Philips, SunGard and the NHS.
He is a recipient of the Outstanding Contribution to Social Media award.

Stuart will be speaking at the Cutting Edge Marketing & PR Conference with his topic: 'Essential skills of the world-class PR practitioner in 2017 and beyond'.
In an ever changing industry, Stuart Bruce will delve into what skills PR practitioners will need to thrive in a modern world, and how these skills can be developed and improved.

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Stuart Bruce

Stuart Bruce

PR Guru, Managing Director - Stuart Bruce Associates

Caroline S Henne

Luxury Sector Lead - Google & YouTube

Caroline S. Henne - Google & YouTube's Lead for the Luxury Sector - has over a decade of digital marketing experience. She started her career in the television industry at Germany's biggest private broadcaster RTL, but soon discovered her passion for the digital space. Kickstarting her own digital transformation at Lycos Europe in London, she soon executed those digital transformations for large corporations across the globe as a consultant on marketing mix optimisation from Luxury to CPG and Technology clients at market research giant GfK, before arriving at her current destination, Google UK, two years ago.

Caroline Henne holds a Bachelor of International Management for Media and is a regular speaker at events across the globe, be it IAB Conferences or other digital, marketing, market research or related events.

Caroline will be speaking at the Cutting Edge Marketing and PR Conference, with her topic: "Creating a digital video strategy - YouTube Best Practices"

Did you know that YouTube is the second largest search engine, with more searches than Bing, Yahoo!, and AOL combined? Despite YouTube’s precedence as a content discovery engine, many marketers fail to leverage the platform. Caroline S. Henne, Sector Lead Luxury at Google UK, will share some best practices to help you make the most of this most viable video channel!

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Caroline S Henne

Caroline S Henne

Luxury Sector Lead - Google & YouTube

Alex Shebar

Community Director - Yelp

Alex Shebar is a former reporter turned community manager and legendary rock star, but without any of the money, fame or musical talent. He is Yelp’s London first Community Director. This job often includes eating and drinking around London, which is tough, but someone’s got to do it. He thinks he’s the man for the job.

Alex will be speaking at the Cutting Edge Marketing & PR conference, covering the topic: How To Make Someone Feel Like The Coolest Kid At The Party

I will talk about marketing "around a group of people" rather than "towards a group of people." And what I mean by that is first figuring out who this target audience is and what they want. Too many marketing campaigns start and end with the product: We are this. We do this. You should buy us. But it doesn't relate at all to the person who might be buying it and give them any reason to care. Today's world is no longer just about the function or convenience of a product, but how does it fit into a person's daily life. If you can give them a reason to want to buy, to want to talk about it on social media, to feel like their life is enhanced by buying the product or joining in, then they will. And that's personalised marketing. I'll explain this using real work examples and real world takeaways that can be implemented into anyone's strategies. Plus, a slew of pop-culture references to keep things interesting.

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Alex Shebar

Alex Shebar

Community Director - Yelp

Pete Durrant

Digital Partners Manager - Comic Relief

Pete Durant is a dedicated brand and engagement marketer with extensive social media experience and has spoken at many events around the world. Passionate about narrative brand planning and audience first approaches, he has gained in-depth knowledge over the last ten years thanks to numerous award-winning social media campaigns and working with the UK’s best home-grown companies including Specsavers, Waitrose, Virgin Media and Comic Relief.

Pete currently leads the digital partnership, innovation and social media functions at Comic Relief, driving forward new thinking, marketing approaches and communications platforms working towards making Red Nose Day and Sport Relief fundraising campaigns a success.

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Pete Durrant

Pete Durrant

Digital Partners Manager - Comic Relief

Tom Griffin

Creative Director, Coach, Culture Consultant and Storyteller, Extraordinary People

In an eclectic career Tom has been a classical actor, an opera singer, and an entrepreneur and developing, running and then selling his own brand experience marketing agency. He is as much at home on the stages of London’s West End he is in the boardrooms or conference rooms of some of the worlds most respected brands and businesses.

He is a leading thinker in the field of personal and professional development. He is also a sought-after coach and trainer, having worked with brands such as British Airways, O2, Microsoft, Google, Green Flag and Peugeot as well as individuals in politics, the arts, entertainment, finance and the media. As a guest lecturer on marketing at the ‘Cass London Business School’ Tom also shared his experiences with future leaders and creatives.

Out of this diverse stimulus, Tom created a boutique practice called Extraordinary People, that consults on, designs and delivers people and organisational development, helping businesses realise the full extent of the extraordinary potential that exist in the individuals that make it up, and in all of them together as a focused and inspirational whole.

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Tom Griffin

Tom Griffin

Creative Director, Coach, Culture Consultant and Storyteller, Extraordinary People

Tom Ritchie

Product Director Cision EMEA of Gorkana
Tom’s international perspective combined with direct sales, services and marketing leadership experience and a deep understanding of Cision's market and products play an integral role in creating the ultimate technology to power its client's stories.
Tom joined Cision, the media intelligence business, in 2002 and has spent eight years in various roles including leading the UK's customer services and Sales divisions & European Product Development organisation. He became Managing Director of the Cision UK business in 2012.
In 2014 Tom relocated from London to Chicago where he led the global product team, driving innovation and defining the product strategy as SVP of Product Management.
After the acquisition of Gorkana, Tom returned to the UK to focus on driving the European product roadmap and focus on evolving Cision's Analysis and Monitoring services and now sits on the European executive team.
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Tom Ritchie

Tom Ritchie

Product Director Cision EMEA of Gorkana

Michael Silverman

Managing Director, Silverman Research

Michael Silverman is Managing Director of Silverman Research. He is a psychologist and opinion research specialist, with a focus on social collective intelligence. He has worked in academia and commercial research as well as working in-house at Unilever as Head of Employee Insight before setting up the company in 2010.

Michael will be facilitating the session on 'A different proposition: Collective intelligence in organisations', he will cover challenges to overcome in designing and using collective intelligence tools in an organisational context.

<em>Michael will be speaking on <strong>'A Different Proposition: Collective Intelligence in Organisations'</em></strong>

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Michael Silverman

Michael Silverman

Managing Director, Silverman Research

Elizabeth Lichten

Head of Marketing (London Markets) of Cushman & Wakefield

Elizabeth Lichten’s career spans a number of heavy-weight industries from Engineering and Energy, to Property and Healthcare. Ambitious, growing and highly technical, these organisations all have specific challenges and targets and she excels at developing tactics for success.

Elizabeth is a practised brand champion, having worked with a number of exciting professional services organisations at times of transformational change.

As Head of Marketing for DTZ UK and then enlarged Cushman & Wakefield London business, Elizabeth’s remit is to plan and execute marketing strategies to promote and differentiate the business through creative innovative solutions.

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Elizabeth Lichten

Elizabeth Lichten

Head of Marketing (London Markets) of Cushman & Wakefield

David Flynn

Head of Corporate Communications of Grayling

David is an award-winning crisis and corporate communications consultant with over 15 years’ international experience in a variety of sectors, both in-house and agency.

Having devised and executed a number of high profile global brand and PR strategies across Europe, the Gulf and Asia Pacific, David’s clients and employers have included market-leading corporate, consumer, technology, and professional services organisations.

David currently leads Grayling’s UK corporate team, which acts as the global hub for a number of clients including Hilton Worldwide, The Economist Intelligence Unit and World Energy Congress.

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David Flynn

David Flynn

Head of Corporate Communications of Grayling

Cutting Edge Marketing and PR Conference – Speaking Opportunities

Do you have a Marketing/PR tool that changes the landscape of Marketing? Speaking opportunities are available for professionals to share their expertise on internal brand awareness, connecting the unconnected and building a culture of open communications.

Take your place as a speaker at the Cutting Edge Marketing and PR  event and be the reason for change!

PR and Marketing Brilliance Awards 2017

Has your organisation gone above and beyond to achieve success?

Entering the MPR Brilliance Awads is free for conference Participants!

What Companies Have Participated In Our Events

Who Should Attend

  • SVP’s, VP’s, Directors and Senior Managers:
  • Public Relations
  • Marketing
  • Quality Management
  • Brand Communications
  • Corporate Communications
  • Internal Communications
  • Brand Development
  • Organisational development
  • Public Relations

Why Should You Attend:

Talk to leading professionals about their experiences and gain insight into leading corporations Marketing & PR strategies. You will learn about the very latest tactics to inspire, acquire, convert and retain consumers through an in depth, highly focused agenda covering a wide range of topics

Evaluate current opportunities in an ever changing environment, ensure you are not missing valuable opportunities and take away new ideas. Executives from leading brands will share their thoughts about trends which will shape your role and future strategy so you always stay on top.

This is an excellent opportunity to network with individuals from other industries and meet other likeminded people, you will build relationships with peers and engage in insightful conversations through a range of interactive sessions.

Attend and enter the Marketing & PR Brilliance Awards to celebrate the success and achievements of businesses. This event is an excellent way to promote your company and stand out.

Register Your Interest

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