Adopt cutting-edge Marketing Strategy. Transform sales. Shape the future. Take advantage of opportunities, insights and ideas with industry peers and experts on key public relations and marketing topics that will help your business thrive.
This Second Annual exclusive event is for modern marketers and PR specialists to find the tools to work smarter and keep up with an ever-changing marketplace. The Cutting Edge Marketing and PR Conference is packed with insight from some of the leading innovators in the industry, who will put a fresh perspective on the current drivers of this dynamic market.
The conference focuses on showcasing examples of good practice adopted by successful brands, Join us on the 13 May 2015 to see how you can help determine the future for your brand and deliver commercial success.
Some of the Topics to be covered
Day 1 – Digital Marketing
- Emerging Marketing Trends and Moving Ahead of the Curve. The Psychology of Persuasion – New Marketing Insights into What Really Motivates Behaviour
- Numbers and Stories: Integrating Social Media and Digital Marketing
- Creating a Content Marketing Strategy for Ambitious Organisations; Performance and General Health of the Organisation
- Case Study: Building a Brand; New Sustainable Brand From the Ground Up
Day 2 – PR & Communications
- Impactful Communications in a Dramatically Changing World; use of video and TV to tell stories
- PR in Africa, Turkey and the Middle East: Challenges & Changes. Communications in a Dramatically Changing Region
- Building Mutually Beneficial Relationships with key Online Stakeholders and Online Communities
- Building your Brand Inside Out: how persuasive storytelling helps to align internal employee beliefs and behaviours to your customer promise
- Experts’ Round-table: How Social Media Will Foster Crisis Situations: Identifying and Responding to Bad Press
Cutting Edge Marketing and PR Conference - Programme at a Glance
|Thursday, 5 June – Digital Marketing||Friday, 6 June – PR & Communications|
|Opening session 1: Emerging Marketing Trends and Moving Ahead of the Curve. The Psychology of Persuasion – New Marketing Insights into What Really Motivates Behaviour||Session 1: Impactful Communications in a Dramatically Changing World use of video and TV to tell stories|
|Session 2: Numbers and stories: Integrating social media and digital marketing||Session 2: TBC|
|Session 3: Creating a Content Marketing Strategy for Ambitious Organisations.||Session 3: Building Mutually Beneficial Relationships with Key Online Stakeholders and Online Communities|
|Session 4: Case Study: Building a New Sustainable Brand From the Ground Up||Session 4: Building your Brand Inside Out: how persuasive storytelling helps to align internal employee beliefs and behaviours to your customer promise|
|Chairman’s Closing Remarks, Conference Adjourns||Session 5: Experts’ Round-table: How Social Media Will Foster Crisis Situations: Identifying and Responding to Bad Press|
|Networking Cocktail Reception||Chairman’s Closing Remarks|
Cutting Edge Marketing and PR Conference - Pre-conference Masterclases
When your organisation suffers a disaster or other bad news, you’ll find yourself in the media spotlight. Handle it well and you could emerge with your reputation intact or even enhanced. Handle it badly – and it could destroy the organisation. This practical workshop will show you how to work effectively with the media during a crisis.
- Introduction – What is news? And what’s my story?
- Making the best of bad news – in all media
- Preparing for a crisis; the holding statement
- The news conference
- The developing story – Interview
Cutting Edge Marketing and PR Conference - Sponsors
Sponsoring or exhibiting at the Strategic ‘Cutting Edge Marketing and PR Conference’ will enhance your organization’s presence and enable you to maximise your profile with the right audience.
Sponsorship and exhibition opportunities are limited! To discuss specific packages that could suit your individual requirements, please contact:
Phone: +44 (0) 207 112 4846
Reasons to Sponsor
|Enter New Markets||Networking at conferences is one of the most cost effective and time efficient ways of entering new markets. It is a great opportunity to research and network whilst gaining exposure to a new and qualified database.|
|Position Your Company Brand||Showcasing your company at leading events establishes your company, in the eyes of your prospect or existing client, as a strong market leading brand and creates a strong image of your company’s capabilities.|
|New Sales Leads||By showcasing your services either through branding exposure or taking part in the programme you can meet and influence key management decision makers.|
|Launch New Products or Services||Draw attention to your products and brand by using the HR Summit as a launch pad for new developments or services.|
Cutting Edge Marketing and PR Conference – Partners
Media & Communication Consultant, former BBC Journalist
Tony Coll is one of the UK’s most experienced media and presentation coaches and trainers. A former BBC TV and BBC Radio reporter and producer, he has worked for many years with senior figures from companies and organisations of all sizes; politicians; national and local government officers; health service and utility managers; pressure group spokespeople; charity workers; chief police and fire officers. He worked at cabinet level with the late Veronica Crichton, former director of communications at the Labour Party, in media training several UK government ministers.
Tony’s training can be delivered in the form of personal coaching or consultancy, in groups or as part of wider emergency response training. It covers effective emergency communication with newspapers, radio, TV and social media as well as addressing live audiences.
Tony Coll is an Oxford law graduate who began his career as a newspaper reporter in North East London and Sheffield. He moved on to the BBC World Service, BBC Radio One ‘Newsbeat’, BBC and commercial local radio and BBC regional TV in Manchester and London. He has interviewed cabinet ministers and other public figures; researched, produced, reported and presented news and current affairs programmes, from hard news, sequence programmes and “built” documentaries, through live political discussions and phone-ins, to lighter features, celebrity profiles and vox pops.