2ND ANNUAL

CUTTING EDGE

MARKETING & PR CONFERENCE

1-2 DECEMBER 2016

THE BENTLEY HOTEL – LONDON, UK

Marketing & PR Conference 2016

Adopt cutting-edge Marketing Strategy. Transform sales. Shape the future.

Take advantage of opportunities, insights and ideas with industry peers and experts on key public relations and marketing topics that will help your business thrive.

This highly insightful 2-day conference focuses on present Marketing & PR trends and delves into what’s in store for the industry in 2017. The cutting edge conference covers a wide range of topics that influence business decisions and will show you the best in corporate strategies and tactics.

Take this opportunity to benefit from new insights and ideas from an array of learning sessions including case studies, interactive learning and Q&A’s with leading professionals.

Some of the Topics to be Covered

  • Unlocking the key to powerful communications strategy
  • Role of IC in building a sustainable business
  • Emerging Marketing Trends and Moving Ahead of the Curve. The Psychology of Persuasion – New Marketing Insights into What Really Motivates Behaviour
  • Numbers and Stories: Integrating Social Media and Digital Marketing
  • Creating a Content Marketing Strategy for Ambitious Organisations; Performance and General Health of the Organisation
  • Case Study: Building a Brand; New Sustainable Brand From the Ground Up

 

Join us on 1 December 2016 to see how you can help determine the future for your brand and deliver commercial success.

Cutting Edge Marketing & PR Conference Speakers

Katharina Auer

Head of Employee Communications Zurich Insurance, Switzerland

Katharina is an internationally recognised business communicator with proven delivery of effective global communication strategies and programmes, and has Lean Sigma qualifications for process and performance improvement.

Previous roles include Head of Internal Communications at Rio Tinto, Head of Global Internal and Management Communications at Shell, Head of Global Internal Communications at AstraZeneca, Corporate Communications Lead at GE Capital EEF and Corporate Communications Manager at Corange/Boehringer Mannheim. Katharina has worked in Nigeria, Hong Kong, the UK, the Netherlands, and is currently based in Zurich, Switzerland.
Her main areas of expertise are in employee communications strategy and execution, strengthening employee engagement through effective communication practices and linking communication and engagement to business outcomes. Other areas of expertise cover change communication; global employee surveys; metrics and business performance scorecards; global, multi-cultural communications; internalisation of brand campaigns or company rebranding; communications skills training for managers; communications skills training for communicators. Her experience also includes corporate communications, product and corporate public relations.

 

Katharina will be speaking at the Cutting Edge Marketing & PR Conference 2016: 'External vs internal?  Creating an integrated approach reflecting today's reality'.
There are no demarcation lines between internal & external audiences, which we need to reflect in our communications planning and approaches.  Katharina Auer will look at (re)-integrating communications, and lead a discussion on the topic

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Katharina Auer

Katharina Auer

Head of Employee Communications Zurich Insurance, Switzerland

Stuart Bruce

PR Guru, Managing Director - Stuart Bruce Associates

He is a council member of the Chartered Institute of Public Relations. He is co-author of two best-selling PR books, Share This and Share This Too and a visiting lecturer at Leeds Beckett University.
His recent client experience includes Tourism Ireland, the Office of the President of the European Parliament, Office of HRH Prince Ali Bin Al Hussein (FIFA Vice President for Asia) and Bayer CropScience. Stuart has also worked in politics serving as director of communications and strategy for two senior cabinet ministers in the UK government.
Stuart is a frequent international conference speaker including acting as the moderator of the 2015 Davos World Communication Forum and delivering the keynote address on PR and social Stuart is an award-winning public relations adviser and trainer with an international reputation as a pioneering thinker and doer in modernised PR.media at the Global Crisis Communications Summit of the International Air Transport Association speaking to PR heads of more than 100 of the world’s largest airlines.
His regular media appearances include Al Jazeera, BBC, PRWeek and The Guardian amongst many others. He is a judge of the prestigious 2016 SABRE Awards.
Stuart was one of the world's first PR bloggers and started writing his top-ranked PR blog (www.stuartbruce.biz) in 2003. He is frequently listed in the PRWeek Power Book of the UK's most influential PR people.
He was previously the founder and CEO of one of the UK's first digital PR consultancies and in less than three years grew it to become a PRWeek Top 150 Consultancy with clients such as Sony Mobile, Unilever, PayPal, HSBC, First Direct, Carlsberg, GlaxoSmithKline, Discovery Channel, Philips, SunGard and the NHS.
He is a recipient of the Outstanding Contribution to Social Media award.

Stuart will be speaking at the Cutting Edge Marketing & PR Conference with his topic: 'Essential skills of the world-class PR practitioner in 2017 and beyond'.
In an ever changing industry, Stuart Bruce will delve into what skills PR practitioners will need to thrive in a modern world, and how these skills can be developed and improved.

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Stuart Bruce

Stuart Bruce

PR Guru, Managing Director - Stuart Bruce Associates

Cutting Edge Marketing and PR Conference – Speaking Opportunities

Do you have a Marketing/PR tool that changes the landscape of Marketing? Speaking opportunities are available for professionals to share their expertise on internal brand awareness, connecting the unconnected and building a culture of open communications.

Take your place as a speaker at the Cutting Edge Marketing and PR  event and be the reason for change!

PR and Marketing Brilliance Awards 2016

Has your organisation gone above and beyond to achieve success?

Entering the MPR Brilliance Awads is free for conference Participants!

Workshop

The Psychology of Influential Communications

The workshop will address the following:
○ The Human Mind - and why we listen to people/ messages/ companies
○ Liking – how to create a message/ brand that is liked
○ Trust – how to create a message/ brand that is trusted
○ Persuasive Communications – how to make a target audience respond to your message/ take action

Building Trust Workshop Graham CoxWorkshop Facilitator - Graham Cox

Graham Cox is part of the Boundaries Edge team. They are a leading Executive Development company with staff from backgrounds in the British Intelligence and Security Services, Business Psychology and Fortune 500 companies. At Boundaries Edge, the whole team work closely together to help individuals and companies communicate, engage and influence at the highest possible levels. Boundaries Edge is an organisation dedicated to achieving extraordinary results through people.

What Companies Have Participated In Our Events

Who Should Attend

  • SVP’s, VP’s, Directors and Senior Managers:
  • Public Relations
  • Marketing
  • Quality Management
  • Brand Communications
  • Corporate Communications
  • Internal Communications
  • Brand Development
  • Organisational development
  • Public Relations

Why Should You Attend:

Talk to leading professionals about their experiences and gain insight into leading corporations Marketing & PR strategies. You will learn about the very latest tactics to inspire, acquire, convert and retain consumers through an in depth, highly focused agenda covering a wide range of topics

Evaluate current opportunities in an ever changing environment, ensure you are not missing valuable opportunities and take away new ideas. Executives from leading brands will share their thoughts about trends which will shape your role and future strategy so you always stay on top.

This is an excellent opportunity to network with individuals from other industries and meet other likeminded people, you will build relationships with peers and engage in insightful conversations through a range of interactive sessions.

Attend and enter the Marketing & PR Brilliance Awards to celebrate the success and achievements of businesses. This event is an excellent way to promote your company and stand out.

Register Your Interest

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