Le Méridien Piccadilly– LONDON, UK

PR & Marketing Brilliance Award Categories

Entry Deadline:

1 October 2019

Finalists Announced:

25 October 2019

Awards Evening:

5 December 2019

Brilliance in Customer Relationships

Entrants will provide evidence of an improved relationship with their customers. This may be demonstrated by increased customer retention levels, or by increased revenue per customer, or by improved customer satisfaction levels, or all of the above. This may have been achieved as a result of new products, services, pricing or communications.

Best New Product Launch 

Awarded to the campaign most effective in gaining brand awareness/trial/repeat for a new, repositioned, existing or extended product service or company.
Emphasis: clever, innovative ideas to make a brand relevant/new, worth trying.

Best Individual Marketer 

The best Individual Marketer will be one extraordinary person,  a  marketer within any brand, who has led the company strategy on marketing but has also changed the industry as a whole.  The nominees will have made a great contribution to their own client-side brand and are seen as innovative and effective within the marketing industry as a whole.

Best Marketing/PR Team

There is no ‘I’ in team
Teams entering this category deliver excellent team work and added value. Through their remarkable determination, dedication and coordination they successfully use their varied skills and knowledge for the benefit of the business. If your team has produced excellent results, you deserve recognition.

Best Social Media Campaign

Campaign or an ongoing initiative by the brand. Judges will look for the most engaging creative, and the cleverest, most useful and innovative use of social media.

Please do remember to include evidence of return on investment, however this was assessed, so the judges can best understand how social media made a real impact on the organisation.

Brilliance in Marketing

Brilliance in Marketing Award recognises a marketing, PR or advertising campaign that has proved to be original, innovative and particularly effective. This can be a one-off campaign or part of a sustained strategy.   Entry is open to both large and small budget campaigns and companies may enter directly, or marketing agencies may enter a campaign on behalf of a client.

Brilliance in PR/Communications

It could be a campaign, project or strategy specifically aimed at hard to reach groups. Show us who you targeted and why they were hard to reach, how you were creative, how you understood your audience and provide robust evidence of success.

Best Marketing/ PR Consultancy

Only pro-active agencies that offer competent and successful performance-based programme management need apply. Judges will be casting a critical eye on aspects like effective communication, transparency, promotion and incentive strategy.

Judges Choice

These categories cannot be entered directly.

Best Entry From Outside The UK

This category cannot be entered directly. The judges will make a special award to the best entry from outside the UK, which may be entered into any category.

Cutting Edge Thinking

This category cannot be entered directly. The judges will award a special prize for the winning paper that demonstrates the most original marketing thinking.


This category cannot be entered directly. Having reviewed all of the category winners, the judges will award the Grand Prix to the paper which best demonstrates marketing excellence to the business community in 2019.

How to Enter

Share best practice.

Measure your effectiveness.

Win an award.

Step 1.

Register - Choose your category

Submit your registration form after you Identify the category or categories you wish to enter. Once registered you will receive an email confirmation together with special category entry form. Award Submissions Deadline: 6pm GMT, 1 October 2019

Step 2.

Pay for your award entry

Once you have submitted your entry an invoice will be sent to you on email. Once this invoice is paid your award entry is complete. Your payment must be processed for your award entry to be fully submitted and judged.

Step 3.

Relax, Wait patiently…

You’ve done the hard bit, now just follow us on twitter, join the LinkedIn group and look forward to the evening party and celebration. The winners will be announced at the awards ceremony on 5 December 2019.

Awards Entry Process

We invite your organisation to submit nominations to enter the 2019 International BOC Brilliance Awards, honouring the outstanding achievements in the workplace.

All organizations worldwide are eligible to submit nominations to this International Brilliance Awards: large and small, public and private, for-profit and non-profit. Nominations may be submitted by individuals or organisations.

The 2018 Award has attracted nominations from organisations of all types, from different parts of the world. Many of the world’s largest and most famous companies have won BOC Brilliance Awards. However, some of our winners each year are small and midsize companies that are still growing and building their brands and investing in their people.

The main component of an entry is the 2,000-word entry document which can be requested here.

Ones completed, please email the document to

In addition to the entry document, you may include supporting material. Supporting material does not contribute to the 2,000-word limit of the entry document. Supporting material may include, but is not limited to:

  • Photographs
  • Testimonials
  • Graphs/data
  • Videos (please send a link or the video file)

Please note: you can send a maximum of 5 supporting documents.

  • 1 Award Entry - £250 + VAT
  • Up to 3 award Entries - £390 + VAT
  • Group of 4 - 4 Passes for Award Reception - £660 + VAT
  • Group of 8 - 8 Passes for Award Reception - £1200 + VAT
  • Group of 10 - 10 Passes for Award Reception - £1490 + VAT
  • Attendance Pass for Award Reception - £190 + VAT
  • Additional Trophy - £150 + VAT

Judging of entries will be conducted in October by the members of specialized judging committees. Judges are recruited worldwide, based on their industry, function and experience.

Judges will review and rate entries online, at their convenience.

All entries that receive a final average score of at least 70 out of 100 from the judges will be recognised as finalists. The eligible nomination with the highest average score in a category will be designated the Brilliance Award winner, and will receive a Brilliance trophy.

Other eligible nominations with a final average score of at least 80 will be designated as Golden and Silver winners, and will receive framed Certificates.