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Judges Alumni

Stephen McCallion

Global Head of marketing Communications at TAQA, former Global Head of Corporate identity Communications , SHELL

Globally experienced marketing communications, corporate brand/ branding professional with strong technical & leadership skills. Strategist with ability to develop internal & external networks, achieve buy-in from senior stakeholders, gain C-suite support and deliver-with-excellence. Well- honed decision-making skills. Collaborative. Keep-it-simple approach.

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Stephen McCallion

Stephen McCallion

Global Head of marketing Communications at TAQA, former Global Head of Corporate identity Communications , SHELL

Andrew Flowers

Senior Digital Marketing Manager, Microsoft & Nokia

Andrew is a content strategist and producer with in-house experience from the likes of Microsoft, Nokia, Ericsson and nASDAQ OMX. In the past few years Andrew has mainly been focused on producing online videos and TV advertisements for smartphones, yet his broad career also spans financial communication, consumer PR and B2B copywriting.

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Andrew Flowers

Andrew Flowers

Senior Digital Marketing Manager, Microsoft & Nokia

James Stevenson

Founder And Managing Director Of Bletchley Group Digital Consultant of Marks And Spencer, UK

James helped businesses create, transform and grow their digital presence, products and teams using strategy, marketing, product and technology. Working for global brands, offering a range of digital services from e-commerce, to online brand protection, digital business strategies and online marketing, helping clients understand new busi- ness practices, new consumer behaviour, and new digital technologies available.

His Clients include: Guardian News and Media, Selfridges & Co, Bacardi, News Interna- tional, Bombay Sapphire Gin, Grey Goose Vodka Hilton Hotels.

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James Stevenson

James Stevenson

Founder And Managing Director Of Bletchley Group Digital Consultant of Marks And Spencer, UK

Martin Kirke

Non-Executive Director and Coach, Advisory Board Chairman at PushFar.

Martin has held international HR director roles with Dow Chemical, Ericsson, Serco and BP including vice President resource management for Ericsson based in Stockholm and HR Director Operations Europe, Middle East, Africa and Asia-Pacific for the BP Group. Martin has experience of running a business as a General Manager and has also led major change and transformation programmes.

Martin was the lead in HR at Transport for London for the 2012 Olympics after which he decided to focus on non-executive director and consultancy work. His clients include the Cabinet Office, UK (Cabinet Office supports the Prime Minister and Deputy Prime Minister, and ensures the effective running of government) and healthcare charity ‘Action for Change’ where he is also a non-executive director.

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Martin Kirke

Martin Kirke

Non-Executive Director and Coach, Advisory Board Chairman at PushFar.

Tony Coll

Media & Communication Consultant, former BBC Journalist

Tony Coll is one of the UK’s most experienced media and presentation coaches and trainers. A former BBC TV and BBC Radio reporter and producer, he has worked for many years with senior figures from companies and organisations of all sizes; politicians; national and local government officers; health service and utility managers; pressure group spokespeople; charity workers; chief police and fire officers. He worked at cabinet level with the late Veronica Crichton, former director of communications at the Labour Party, in media training several UK government ministers.
Tony’s training can be delivered in the form of personal coaching or consultancy, in groups or as part of wider emergency response training. It covers effective emergency communication with newspapers, radio, TV and social media as well as addressing live audiences.

Tony Coll is an Oxford law graduate who began his career as a newspaper reporter in North East London and Sheffield.  He moved on to the BBC World Service, BBC Radio One ‘Newsbeat’, BBC and commercial local radio and BBC regional TV in Manchester and London.  He has interviewed cabinet ministers and other public figures; researched, produced, reported and presented news and current affairs programmes, from hard news, sequence programmes and “built” documentaries, through live political discussions and phone-ins, to lighter features, celebrity profiles and vox pops.

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Tony Coll

Tony Coll

Media & Communication Consultant, former BBC Journalist

Simon Nicholson

Social Media Manager, Honda Motor Europe Ltd
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Simon Nicholson

Simon Nicholson

Social Media Manager, Honda Motor Europe Ltd

Omar Rostom

Consumer Engagement and Media Manager Near East, North Africa, Levant, & Emerging Asia, Microsoft
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Omar Rostom

Omar Rostom

Consumer Engagement and Media Manager Near East, North Africa, Levant, & Emerging Asia, Microsoft

Christophe Ginisty

President 2013 , International Public Relations Association, Former Digital Evangelist for Europe, Middle East and Africa, Edelman

International public relations expert and a digital guru with more than 20 years of experience.
- Deputy Managing Director of Edelman EMEA, European Technology – Digital evangelist (2011-2012), fouunder and Managing Director Rumeur Publique (1988, 2011).
- President of the International Public Relations Association (IPRA) for 2013.
- Founder of NGO ‘Internet sans Frontières’ (Internet without Borders) in 2007 then WebDiversity in 2011.
- Published author of Allons, enfants de l'Internet! (Publisher: Diateino, 2010).
- Creator of the "ReputationWar" international conference (2013).
- Professor of Lobbying & Influence at INSEEC (since 2010).

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Christophe Ginisty

Christophe Ginisty

President 2013 , International Public Relations Association, Former Digital Evangelist for Europe, Middle East and Africa, Edelman

Hannu Koikkalainen

Head of Digital Planning, Microsoft, Finland
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Hannu Koikkalainen

Hannu Koikkalainen

Head of Digital Planning, Microsoft, Finland

Guy Perry

Managing Director, Gulf Media Experts, UAE

Guy has 30 years’ experience in international BBC TV news, corporate communications and media consultancy. Now based in the UAE since 2006, he founded and ran for 10 years a successful media training and consultancy firm in London, Greenwich Village PR, working with blue chip clients such as KPMG, the Royal Institute of International Affairs (Chatham House), L’Oreal (Paris) and the Crown Estate.
In 2006, as adviser to the spokesman of the Asian Games Doha, he led the official response to the media onslaught following the death of a competitor.
Guy has worked for many international news organisations such as BBC TV, BBC World Service Radio, International Television News (ITN), Reuters, EuroNews and Channel 4 News.

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Guy Perry

Guy Perry

Managing Director, Gulf Media Experts, UAE

MARKETING & PR

BRILLIANCE AWARDS

Awards Ceremony: 23 January 2025.

LONDON, UK

PR & Marketing Brilliance Award Categories


Extended Entry Deadline:

11 October 2024

Finalists Announced:

18 November 2024

Awards Evening:

23 January 2025

Brilliance in Customer Relationships

Entrants will provide evidence of an improved relationship with their customers. This may be demonstrated by increased customer retention levels, or by increased revenue per customer, or by improved customer satisfaction levels, or all of the above. This may have been achieved as a result of new products, services, pricing or communications.

Best New Product Launch 

Awarded to the campaign most effective in gaining brand awareness/trial/repeat for a new, repositioned, existing or extended product service or company.
Emphasis: clever, innovative ideas to make a brand relevant/new, worth trying.

Best Individual Marketer 

The best Individual Marketer will be one extraordinary person,  a  marketer within any brand, who has led the company strategy on marketing but has also changed the industry as a whole.  The nominees will have made a great contribution to their own client-side brand and are seen as innovative and effective within the marketing industry as a whole.

Best Marketing/PR Team

There is no ‘I’ in team
Teams entering this category deliver excellent team work and added value. Through their remarkable determination, dedication and coordination they successfully use their varied skills and knowledge for the benefit of the business. If your team has produced excellent results, you deserve recognition.

Best Social Media Campaign

Campaign or an ongoing initiative by the brand. Judges will look for the most engaging creative, and the cleverest, most useful and innovative use of social media.

Please do remember to include evidence of return on investment, however this was assessed, so the judges can best understand how social media made a real impact on the organisation.

Brilliance in Marketing

Brilliance in Marketing Award recognises a marketing, PR or advertising campaign that has proved to be original, innovative and particularly effective. This can be a one-off campaign or part of a sustained strategy.   Entry is open to both large and small budget campaigns and companies may enter directly, or marketing agencies may enter a campaign on behalf of a client.

Brilliance in PR/Communications

It could be a campaign, project or strategy specifically aimed at hard to reach groups. Show us who you targeted and why they were hard to reach, how you were creative, how you understood your audience and provide robust evidence of success.

Best Marketing/ PR Consultancy

Only pro-active agencies that offer competent and successful performance-based programme management need apply. Judges will be casting a critical eye on aspects like effective communication, transparency, promotion and incentive strategy.

Judges Choice

These categories cannot be entered directly.


 

Best Entry From Outside The UK

 

This category cannot be entered directly. The judges will make a special award to the best entry from outside the UK, which may be entered into any category.

Cutting Edge Thinking

 

This category cannot be entered directly. The judges will award a special prize for the winning paper that demonstrates the most original marketing thinking.

GRAND PRIX

This category cannot be entered directly. Having reviewed all of the category winners, the judges will award the Grand Prix to the paper which best demonstrates marketing excellence to the business community in 2023.

 

Awards Entry Process

We invite your organisation to submit nominations to enter the International Brilliance Awards, honouring the outstanding achievements in the workplace.

All organizations worldwide are eligible to submit nominations to this International Brilliance Awards: large and small, public and private, for-profit and non-profit. Nominations may be submitted by individuals or organisations.

The 2021 Award has attracted nominations from organisations of all types, from different parts of the world. Many of the world’s largest and most famous companies have won International Brilliance Awards. However, some of our winners each year are small and midsize companies that are still growing and building their brands and investing in their people.

The main component of an entry is the 2,000-word entry document which can be requested here.

 

In addition to the entry document, you may include supporting material. Supporting material does not contribute to the 2,000-word limit of the entry document. Supporting material may include, but is not limited to:

  • Photographs
  • Testimonials
  • Graphs/data
  • Videos (please send a link or the video file)

Please note: you can send a maximum of 5 supporting documents.

  • Single Award Entry - £250
  • Up to 3 award Entries - £490
  • Single Pass for Award Ceremony - £290
  • Group of 4 - 4 Passes for Award Ceremony - £990
  • Table of 10 - 10 Passes for Award Ceremony - £2450
  • Table of 12 - 12 Passes for Award Ceremony - £2990
  • Additional Trophy - £170

*Prices Exclude VAT

Judging of entries will be conducted in October by the members of specialized judging committees. Judges are recruited worldwide, based on their industry, function and experience.

Judges will review and rate entries online, at their convenience.

All entries that receive a final average score of at least 70 out of 100 from the judges will be recognised as finalists. The eligible nomination with the highest average score in a category will be designated the Brilliance Award winner, and will receive a Brilliance trophy.

Other eligible nominations with a final average score of at least 80 will be designated as Golden and Silver winners, and will receive framed Certificates.

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