3rd Annual

MARKETING & PR

BRILLIANCE AWARDS

7 DECEMBER 2017

THE BENTLEY HOTEL – LONDON, UK

PR & Marketing Brilliance Award Categories


Brand Brilliance (small to medium businesses with  Turnover under €20m) Will you be best of the best?  Brand Brilliance award will be selected by judges after healthy debate and deliberation. The winner will be the star entry that encompasses the very best of Marketing Brilliance over the year. this award will go to the candidate that can best demonstrate consistent growth and strong financial performance and Brand recognition. Judges will look for evidence of exceptional delivery, site engagement and functionality, security, innovation and ethical practice. They will also look at how staff are engaged and developed, how the organisation’s strategic vision is led, managed and implemented, and evidence of a plan for sustained growth.

Brand Brilliance (Large Business with Turnover €20m+)

Same as above

Brilliance in Customer Relationships

Entrants will provide evidence of an improved relationship with their customers. This may be demonstrated by increased customer retention levels, or by increased revenue per customer, or by improved customer satisfaction levels, or all of the above. This may have been achieved as a result of new products, services, pricing or communications.

Best New Product Launch 

Awarded to the campaign most effective in gaining brand awareness/trial/repeat for a new, repositioned, existing or extended product service or company.
Emphasis: clever, innovative ideas to make a brand relevant/new, worth trying.

Best Individual Marketer 

The best Individual Marketer will be one extraordinary person,  a  marketer within any brand, who has led the company strategy on marketing but has also changed the industry as a whole.  The nominees will have made a great contribution to their own client-side brand and are seen as innovative and effective within the marketing industry as a whole.

Best Marketing/PR Team

There is no ‘I’ in team
Teams entering this category deliver excellent team work and added value. Through their remarkable determination, dedication and coordination they successfully use their varied skills and knowledge for the benefit of the business. If your team has produced excellent results, you deserve recognition.

Best Social Media Campaign

Campaign or an ongoing initiative by the brand. Judges will look for the most engaging creative, and the cleverest, most useful and innovative use of social media.

Please do remember to include evidence of return on investment, however this was assessed, so the judges can best understand how social media made a real impact on the organisation.

Brilliance in Marketing

Brilliance in Marketing Award recognises a marketing, PR or advertising campaign that has proved to be original, innovative and particularly effective. This can be a one-off campaign or part of a sustained strategy.   Entry is open to both large and small budget campaigns and companies may enter directly, or marketing agencies may enter a campaign on behalf of a client.

Brilliance in PR/Communications

It could be a campaign, project or strategy specifically aimed at hard to reach groups. Show us who you targeted and why they were hard to reach, how you were creative, how you understood your audience and provide robust evidence of success.

Best Marketing/ PR Consultancy

Only pro-active agencies that offer competent and successful performance-based programme management need apply. Judges will be casting a critical eye on aspects like effective communication, transparency, promotion and incentive strategy.

Rising Star (under 30’s)

One extraordinary individual will be presented with our Rising Star Award. Given to a person who judges feel have displayed something truly exceptional in the sector over the last 3 years. Entrants can only be nominated by their department /company head

Judges Choice

These categories cannot be entered directly.


Best Entry From Outside The UK

This category cannot be entered directly. The judges will make a special award to the best entry from outside the UK, which may be entered into any category.

Cutting Edge Thinking

This category cannot be entered directly. The judges will award a special prize for the winning paper that demonstrates the most original marketing thinking.

GRAND PRIX

This category cannot be entered directly. Having reviewed all of the category winners, the judges will award the Grand Prix to the paper which best demonstrates marketing excellence to the business community in 2015.

Marketing & PR Brilliance Awards Judges - Alumni

Prof Dimitrios Kamsaris

Senior Vice President - International Institute of Marketing Professionals
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Prof Dimitrios Kamsaris

Prof Dimitrios Kamsaris

Senior Vice President - International Institute of Marketing Professionals

Mohamed A. Al Ayed

Executive Officer, Trans-Arabian Creative Communications (TRACCS), Kingdom of Saudi Arabia
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Mohamed A. Al Ayed

Mohamed A. Al Ayed

Executive Officer, Trans-Arabian Creative Communications (TRACCS), Kingdom of Saudi Arabia

Tony Coll

Media & Communication Consultant, former BBC Journalist

Tony Coll is one of the UK’s most experienced media and presentation coaches and trainers. A former BBC TV and BBC Radio reporter and producer, he has worked for many years with senior figures from companies and organisations of all sizes; politicians; national and local government officers; health service and utility managers; pressure group spokespeople; charity workers; chief police and fire officers. He worked at cabinet level with the late Veronica Crichton, former director of communications at the Labour Party, in media training several UK government ministers.
Tony’s training can be delivered in the form of personal coaching or consultancy, in groups or as part of wider emergency response training. It covers effective emergency communication with newspapers, radio, TV and social media as well as addressing live audiences.

Tony Coll is an Oxford law graduate who began his career as a newspaper reporter in North East London and Sheffield.  He moved on to the BBC World Service, BBC Radio One ‘Newsbeat’, BBC and commercial local radio and BBC regional TV in Manchester and London.  He has interviewed cabinet ministers and other public figures; researched, produced, reported and presented news and current affairs programmes, from hard news, sequence programmes and “built” documentaries, through live political discussions and phone-ins, to lighter features, celebrity profiles and vox pops.

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Tony Coll

Tony Coll

Media & Communication Consultant, former BBC Journalist

Katharina Auer

Head of Employee Communications Zurich Insurance, Switzerland

Katharina is an internationally recognised business communicator with proven delivery of effective global communication strategies and programmes, and has Lean Sigma qualifications for process and performance improvement.

Previous roles include Head of Internal Communications at Rio Tinto, Head of Global Internal and Management Communications at Shell, Head of Global Internal Communications at AstraZeneca, Corporate Communications Lead at GE Capital EEF and Corporate Communications Manager at Corange/Boehringer Mannheim. Katharina has worked in Nigeria, Hong Kong, the UK, the Netherlands, and is currently based in Zurich, Switzerland.
Her main areas of expertise are in employee communications strategy and execution, strengthening employee engagement through effective communication practices and linking communication and engagement to business outcomes. Other areas of expertise cover change communication; global employee surveys; metrics and business performance scorecards; global, multi-cultural communications; internalisation of brand campaigns or company rebranding; communications skills training for managers; communications skills training for communicators. Her experience also includes corporate communications, product and corporate public relations.

 

<em>Katharina will be speaking at the Cutting Edge Marketing &amp; PR Conference 2016: 'External vs internal?  Creating an integrated approach reflecting today's reality'.</em>
<em>There are no demarcation lines between internal &amp; external audiences, which we need to reflect in our communications planning and approaches.  Katharina Auer will look at (re)-integrating communications, and lead a discussion on the topic</em>

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Katharina Auer

Katharina Auer

Head of Employee Communications Zurich Insurance, Switzerland

Stuart Bruce

PR Guru, Managing Director - Stuart Bruce Associates

He is a council member of the Chartered Institute of Public Relations. He is co-author of two best-selling PR books, Share This and Share This Too and a visiting lecturer at Leeds Beckett University.
His recent client experience includes Tourism Ireland, the Office of the President of the European Parliament, Office of HRH Prince Ali Bin Al Hussein (FIFA Vice President for Asia) and Bayer CropScience. Stuart has also worked in politics serving as director of communications and strategy for two senior cabinet ministers in the UK government.
Stuart is a frequent international conference speaker including acting as the moderator of the 2015 Davos World Communication Forum and delivering the keynote address on PR and social Stuart is an award-winning public relations adviser and trainer with an international reputation as a pioneering thinker and doer in modernised PR.media at the Global Crisis Communications Summit of the International Air Transport Association speaking to PR heads of more than 100 of the world’s largest airlines.
His regular media appearances include Al Jazeera, BBC, PRWeek and The Guardian amongst many others. He is a judge of the prestigious 2016 SABRE Awards.
Stuart was one of the world's first PR bloggers and started writing his top-ranked PR blog (www.stuartbruce.biz) in 2003. He is frequently listed in the PRWeek Power Book of the UK's most influential PR people.
He was previously the founder and CEO of one of the UK's first digital PR consultancies and in less than three years grew it to become a PRWeek Top 150 Consultancy with clients such as Sony Mobile, Unilever, PayPal, HSBC, First Direct, Carlsberg, GlaxoSmithKline, Discovery Channel, Philips, SunGard and the NHS.
He is a recipient of the Outstanding Contribution to Social Media award.

Stuart will be speaking at the Cutting Edge Marketing &amp; PR Conference with his topic: 'Essential skills of the world-class PR practitioner in 2017 and beyond'.
In an ever changing industry, Stuart Bruce will delve into what skills PR practitioners will need to thrive in a modern world, and how these skills can be developed and improved.

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Stuart Bruce

Stuart Bruce

PR Guru, Managing Director - Stuart Bruce Associates

Alex Shebar

Community Director - Yelp

Alex Shebar is a former reporter turned community manager and legendary rock star, but without any of the money, fame or musical talent. He is Yelp’s London first Community Director. This job often includes eating and drinking around London, which is tough, but someone’s got to do it. He thinks he’s the man for the job.

Alex will be speaking at the Cutting Edge Marketing & PR conference, covering the topic: How To Make Someone Feel Like The Coolest Kid At The Party

I will talk about marketing "around a group of people" rather than "towards a group of people." And what I mean by that is first figuring out who this target audience is and what they want. Too many marketing campaigns start and end with the product: We are this. We do this. You should buy us. But it doesn't relate at all to the person who might be buying it and give them any reason to care. Today's world is no longer just about the function or convenience of a product, but how does it fit into a person's daily life. If you can give them a reason to want to buy, to want to talk about it on social media, to feel like their life is enhanced by buying the product or joining in, then they will. And that's personalised marketing. I'll explain this using real work examples and real world takeaways that can be implemented into anyone's strategies. Plus, a slew of pop-culture references to keep things interesting.

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Alex Shebar

Alex Shebar

Community Director - Yelp

Caroline S Henne

Luxury Sector Lead - Google & YouTube

Caroline S. Henne - Google &amp;amp;amp; YouTube's Lead for the Luxury Sector - has over a decade of digital marketing experience. She started her career in the television industry at Germany's biggest private broadcaster RTL, but soon discovered her passion for the digital space. Kickstarting her own digital transformation at Lycos Europe in London, she soon executed those digital transformations for large corporations across the globe as a consultant on marketing mix optimisation from Luxury to CPG and Technology clients at market research giant GfK, before arriving at her current destination, Google UK, two years ago.

Caroline Henne holds a Bachelor of International Management for Media and is a regular speaker at events across the globe, be it IAB Conferences or other digital, marketing, market research or related events.

Caroline will be speaking at the Cutting Edge Marketing and PR Conference, with her topic: "Creating a digital video strategy - YouTube Best Practices"

Did you know that YouTube is the second largest search engine, with more searches than Bing, Yahoo!, and AOL combined? Despite YouTube’s precedence as a content discovery engine, many marketers fail to leverage the platform. Caroline S. Henne, Sector Lead Luxury at Google UK, will share some best practices to help you make the most of this most viable video channel!

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Caroline S Henne

Caroline S Henne

Luxury Sector Lead - Google & YouTube

Pete Durrant

Digital Partners Manager - Comic Relief

Pete Durant is a dedicated brand and engagement marketer with extensive social media experience and has spoken at many events around the world. Passionate about narrative brand planning and audience first approaches, he has gained in-depth knowledge over the last ten years thanks to numerous award-winning social media campaigns and working with the UK’s best home-grown companies including Specsavers, Waitrose, Virgin Media and Comic Relief.

Pete currently leads the digital partnership, innovation and social media functions at Comic Relief, driving forward new thinking, marketing approaches and communications platforms working towards making Red Nose Day and Sport Relief fundraising campaigns a success.

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Pete Durrant

Pete Durrant

Digital Partners Manager - Comic Relief

Marcin Chirowski

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Marcin Chirowski

Marcin Chirowski

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