3rd Annual



15 JULY 2016


Business Brilliance Award Categories

Brand Brilliance (small to medium businesses with  Turnover under €20m)

Will you be best of the best?  Brand Brilliance award will be selected by judges after healthy debate and deliberation. The winner will be the star entry that encompasses the very best of Marketing Brilliance over the year. this award will go to the candidate that can best demonstrate consistent growth and strong financial performance and Brand recognition. Judges will look for evidence of exceptional delivery, site engagement and functionality, security, innovation and ethical practice. They will also look at how staff are engaged and developed, how the organisation’s strategic vision is led, managed and implemented, and evidence of a plan for sustained growth.

Brand Brilliance (Large Business with Turnover €20m+)

Same as above

People's Choice Business of the Year (FREE)

As the name indicates (People's Choice) the whole process is based on the nominations and voting of the people of the region. Voting will open to the general public in January, and the winners will be honoured at The Business Brilliance Awards on 15 July 2016.

The polls are now open to vote for your favourite business operating in a region to win the People’s Choice Award Category at the Business Brilliance Awards 2016. Register the company of your choice to enter the Award today!

Employer of the Year 

This award recognises organisations that have created a stimulating and supportive work environment and a real commitment to the welfare of its employees, resulting in high staff satisfaction levels and a well-motivated, ambitious and integrated workforce.

Entrepreneur of the Year

In recognition of a highly motivated entrepreneur who continues to exemplify drive, determination and exceptional abilities in the creation and administration of a successful business. The winner of this award will have a proven record of leadership, ingenuity, tenacity and success.

Business Leader of the Year

Judges will be looking for individuals who can demonstrate outstanding enterprise, innovation and entrepreneurial flair. A business leader with exceptional vision and leadership, with a strong financial track record.

Innovative Team of the Year 

There is no ‘I’ in team Teams entering this category deliver excellent team work and added value. Through their remarkable determination, dedication and coordination they successfully use their varied skills and knowledge for the benefit of the business. If your team has produced excellent results, you deserve recognition.

Brilliance in Environmental & Corporate Sustainability

To win this award you need to show that your organisation has addressed its wider social responsibilities and made a real difference to the community. We’re looking for a company that has truly taken responsibility for the impact its activities have on the environment, local residents and the wider community, and also has an eye to its employees. This could take in the promotion of diversity and equality within the workplace.

Best New Product Launch 

Awarded to the campaign most effective in gaining brand awareness/trial/repeat for a new, repositioned, existing or extended product service or company. Emphasis: clever, innovative ideas to make a brand relevant/new, worth trying.

Best Social Media Campaign

Campaign or an ongoing initiative by the brand. Judges will look for the most engaging creative, and the cleverest, most useful and innovative use of social media.

Please do remember to include evidence of return on investment, however this was assessed, so the judges can best understand how social media made a real impact on the organisation.

Brilliance in Marketing

Brilliance in Marketing Award recognises a marketing, PR or advertising campaign that has proved to be original, innovative and particularly effective. This can be a one-off campaign or part of a sustained strategy.   Entry is open to both large and small budget campaigns and companies may enter directly, or marketing agencies may enter a campaign on behalf of a client.

Brilliance in PR/Communications

It could be a campaign, project or strategy specifically aimed at hard to reach groups. Show us who you targeted and why they were hard to reach, how you were creative, how you understood your audience and provide robust evidence of success.

Best Marketing/ PR Consultancy

Only pro-active agencies that offer competent and successful performance-based programme management need apply. Judges will be casting a critical eye on aspects like effective communication, transparency, promotion and incentive strategy.

Rising Star (under 30’s)

One extraordinary individual will be presented with our Rising Star Award. Given to a person who judges feel have displayed something truly exceptional in the sector over the last 3 years. Entrants can only be nominated by their department /company head


Award Submissions Deadline: 6pm GMT (Greenwich Mean Time), 15th May 2016

Award ceremony: 3rd June, 2016 – Baku, Azerbaijan The subject of your entry must have been featured in your campaigns during the year from 1 January 2015 to 15 May 2016.

  • Entering the Business Brilliance Awards tells all stakeholders how confident and proud you are of your achievements
  • Recognition and success in the competition brings high levels of exposure and acclaim for your organisation
  • Success in the Awards offers extensive networking, interaction and learning with the most successful businesses.
  1. Register and submit your registration form after you Identify the category or categories you wish to enter.
  2. Once registered you will receive an email confirmation together with special category entry form. Award Submissions Deadline 6pm GMT (Greenwich Mean Time), 11th March 2016
  3. The judging will take place in September and the short listed names will be released during 2nd week of March 2016

An independent judging panel – made up of industry experts and leading companies – will consider the entries and adjudicate. SCORING CRITERIA INCLUDES: – clarity of objectives – campaign strategy – creativity – campaign execution – use of budget – return on investment. The judges’ decision is final and no correspondence will be entered into concerning their decisions